Stepping into a casino is like stepping into another world – one filled with lavish colors and lights, clinking coins, and a palpable energy. Even the most jaded of people can’t help but be drawn in by this electric atmosphere. Although some tutting and moaning might take place when things don’t go their way, on the whole, people at a casino share one thing in common – they have fun!
Although casinos are often billed as an adult amusement park, the vast majority of their billions in profits are generated by gambling. Slot machines, blackjack, roulette, craps, baccarat and more provide the thrill that brings people in for the long haul. Musical shows, lighted fountains, luxury hotels and shopping centers all contribute to a casino’s success but the game of chance is what keeps customers coming back for more.
Unlike many epic crime dramas, Casino does not have any space for heroes or heroines. Every key character is mired in violence, treachery and avarice, though we can’t help but feel for them in the end. The film’s power comes from the performances of De Niro, Joe Pesci and Sharon Stone. Stone is the standout, a force of nature who spikes the movie’s energy with her seductive hustle and ability to hold (and at times lead) the camera’s gaze.
Whether your casino is big on event and group business, or you need to boost discoverability for your gaming offerings, there are many tried and true marketing strategies that will serve you well in the long run. For instance, using Cvent’s Competitive Market Ads can help you attract event planners from sister markets while ensuring that you remain top of mind during their planning process.