Expand Your Casino Audience With Cvent’s Competitive Market Ads


The sound of champagne glasses clinking, the buzz of excitement from people laughing at tables, and the scent of smoke, food, and drink are all part of what makes casinos so alluring. These gaming halls offer more than just the chance to try your luck at slot machines or table games, though; they’re a social gathering place where tourists and locals mingle for a truly immersive experience.

In Casino, director Martin Scorsese lays bare the massive web of corruption that was centered in Las Vegas at one point, with tendrils that reached into politicians, Teamsters unions, and Midwest mafia organizations. The movie doesn’t shy away from the violence, betrayal, and avarice that permeated these characters. It’s not an easy watch, but it’s a gripping, lean three-hour thriller that keeps you on the edge of your seat until the very end.

As with any other type of business, casinos succeed by encouraging patrons to gamble for money. Every bet made within a given limit gives the casino a mathematical expectation of winning, and so it’s rare that a casino loses money for an entire day. This virtual assurance of profits motivates casinos to entice big bettors with extravagant inducements like free entertainment, transportation, and luxurious living quarters.

Many casinos also offer a variety of other amenities like luxury hotels, cutting-edge technology, and flexible event spaces. Pursuing event and group business is another way to expand your casino’s audience, and Cvent’s Competitive Market Ads can help you reach planners who are searching for similar offerings in sister markets or adjacent cities.